Umkhiqizi wezithuthuthu waseMelika owaziwayo u-Harley-Davidson usanda kuba sematheni ngesikhathi ememezela ukuyekwa kwesithuthuthu sakhe sikagesi i-LiveWire. Lesi sinqumo sasusa ukuqagela nokuphikisana okuningi emphakathini wezithuthuthu, kwashiya abaningi bezibuza ukuthi kungani u-Harley eshiye i-LiveWire. Kulesi sihloko, sizongena ngezizathu zalesi sinyathelo esimangalisayo futhi sihlole imithelela ka-Harley-Davidson kanyeisithuthuthu sikagesiimboni iyonke.
I-LiveWire ingeyokuqala ka-Harley-Davidson ukungena emakethe yezithuthuthu zikagesi, futhi yadonsa ukunaka okukhulu lapho yethulwa ngo-2019. Ngomklamo wayo ocashile, ukusebenza okuhlaba umxhwele nobuchwepheshe obuphambili, i-LiveWire ibekwe njengesinyathelo esinesibindi sokungena emakethe yezithuthuthu zikagesi. ikusasa lenkampani. Kodwa-ke, naphezu kwe-hype yokuqala, i-LiveWire yehlulekile ukuthola i-traction ebalulekile emakethe, okuholele ekutheni u-Harley anqume ukuyeka imodeli.
Esinye sezizathu eziyinhloko zesinqumo sika-Harley sokushiya i-LiveWire singase sihlobene nokusebenza kwayo kokuthengisa. Yize imakethe yezithuthuthu zikagesi ikhula, ihlala iyi-niche embonini enkulu yezithuthuthu. Intengo yokuqala ye-LiveWire ilinganiselwa ku-$30,000, okungase kukhawulele ukukhanga kwayo kubabukeli abaningi. Ukwengeza, ingqalasizinda yokushaja i-EV isathuthukiswa, okungase kube inselelo kubathengi abangaba khona be-LiveWire abakhathazekile ngokukhathazeka kwebanga.
Esinye isici esinomthelela ekuthengisweni okubi kwe-LiveWire kungaba ukuncintisana emakethe yezithuthuthu zikagesi. Abanye abakhiqizi abaningana, abafana nezithuthuthu ze-Zero kanye ne-Energica, bahlinzeka ngamabhayisikili e-e ngamanani athengekayo futhi bathole ukuma okuqinile emakethe. Laba baqhudelana nabo bakwazile ukunikeza ezinye izindlela eziphoqayo ku-LiveWire, okwenza kwaba nzima ku-Harley ukuthi athathe ingxenye ebalulekile yemakethe yezithuthuthu zikagesi.
Ngokungeziwe ezicini zemakethe, kungenzeka kube nezinselelo zangaphakathi ezibe nomthelela esinqumweni sika-Harley sokuyeka ukukhiqiza i-LiveWire. Eminyakeni yamuva nje, inkampani ibilokhu ihlelwa kabusha ngamasu okuhloswe ngawo ukwenza lula ukwakheka komkhiqizo wayo futhi igxile emandleni ayo asemqoka. Lokhu kushintshwa kwamasu kungase kuholele u-Harley-Davidson ukuthi ahlole kabusha indawo ye-LiveWire kuphothifoliyo yomkhiqizo, ikakhulukazi uma imodeli yehluleka ukuhlangabezana nemigomo yokuthengisa nenzuzo yenkampani.
Nakuba i-LiveWire iyekisiwe, kubalulekile ukuqaphela ukuthi u-Harley-Davidson usalokhu ezinikele ezithuthuthu zikagesi. Le nkampani imemezele izinhlelo zokwethula imodeli entsha kagesi ngo-2022, ekhombisa ukuthi ibona amandla emakethe yezithuthuthu zikagesi futhi ngeke iyeke imizamo yayo kule ndawo. Imodeli entsha kulindeleke ukuthi ifinyeleleke kalula ngokwentengo nokusebenza, futhi ingamelela isiqalo esisha sika-Harley endaweni yesithuthuthu sikagesi.
Isinqumo sokushiya i-LiveWire siphakamisa imibuzo ebanzi mayelana nekusasa lezithuthuthu zikagesi kanye neqhaza labakhiqizi bezithuthuthu ezivamile kulo mkhakha oguqukayo. Njengoba imboni yezimoto ishintshela ekufakweni kukagesi iyonke, abakhiqizi bezithuthuthu nabo banenkinga yokuthi bazijwayeza kanjani ukushintsha okuthandwa ngabathengi kanye nentuthuko yezobuchwepheshe. Ku-Harley-Davidson, i-LiveWire ingaba ulwazi lokufunda oluzokwazisa indlela yayo yokuthuthukisa amamodeli kagesi wesikhathi esizayo.
Omunye umthelela ongaba khona wesinqumo sika-Harley ukuthi singenza abanye abakhiqizi bezithuthuthu ukuthi babuyekeze amasu abo ezithuthuthu zikagesi. Izinselelo ezibhekene neLiveWire ziyisikhumbuzo sokuthi ukungena emakethe yezithuthuthu zikagesi kudinga ukucatshangelwa ngokucophelela kwamanani entengo, ukusebenza kanye nokuma kwemakethe. Njengoba abakhiqizi abaningi bengena endaweni yezithuthuthu zikagesi, ukuncintisana kungenzeka kushube futhi izinkampani kuzodingeka zizihlukanise ukuze ziphumelele.
Ukuyekwa kwe-LiveWire kuphinde kugqamise ukubaluleka kokuthuthukiswa kwengqalasizinda yezimoto zikagesi. Njengoba imakethe yezithuthuthu zikagesi ikhula, ukutholakala kweziteshi zokushaja kanye nohlu lwamabhayisikili e-e kuzoba izinto ezibaluleke kakhulu kubathengi. Abakhiqizi bezithuthuthu, kanye nohulumeni nababambiqhaza bemboni, kudingeka babambisane ukuze kubhekwane nalezi zinselele zengqalasizinda futhi bakhuthaze ukwamukelwa kwezithuthuthu zikagesi.
Ngokombono wabathengi, ukuyekwa kwe-LiveWire kungase kuholele ekwandiseni isithakazelo kwezinye izinketho zesithuthuthu sikagesi. Njengoba amamodeli engeziwe etholakala futhi nobuchwepheshe buqhubeka buthuthuka, abathengi bangase bavuleleke kakhulu emcabangweni wokuba nesithuthuthu sikagesi. Izinzuzo zemvelo, izindleko eziphansi zokusebenza kanye nolwazi lokugibela oluyingqayizivele olunikezwa ama-e-bikes lungaheha igagasi elisha labagibeli emakethe yezithuthuthu zikagesi.
Sekukonke, isinqumo sika-Harley-Davidson sokushiya i-LiveWire sibonisa ukuguquguquka okuyinkimbinkimbi kwemakethe yezithuthuthu zikagesi. Nakuba iLiveWire kungenzeka ukuthi ayizange ibe impumelelo uHarley ayeyilindele, ukuyekwa kwayo akusho ukuphela kokungena kwenkampani ezithuthuthwini zikagesi. Kunalokho, imele uguquko nethuba lokufunda lika-Harley-Davidson njengoba iqhubeka nokuhola isimo esithuthukayo semboni yezithuthuthu. Njengoba imakethe yezithuthuthu zikagesi iqhubeka nokuvela, kuzojabulisa ukubona ukuthi abakhiqizi bazijwayeza kanjani futhi basungule kanjani ukuze bahlangabezane nezidingo eziguqukayo zabagibeli kanye nomkhakha wezimoto obanzi.
Isikhathi sokuthumela: Aug-09-2024