Uncediso-mali lucutha umahluko wexabiso phakathi kwe-oyile nombane, ngakumbi ukuphucula ukusebenza kweendleko zombane ezinamavili amabini. Ukudibanisa ukuhanjiswa kwamaxabiso kwiimarike zamavili amabini e-Indonesia, ixabiso langoku leevili ezimbini zombane kwimarike ye-Indonesian mass 5-11 yezigidi zeerupiya zase-Indonesia (malunga ne-RMB 2363-5199) ngaphezulu kwe-fuel enamavili amabini. Ngo-2023 Ireyithi yenkxaso-mali eyasungulwa yi-Indonesia yi-7 yezigidi zeerupiya (malunga ne-RMB 3,308) ngesithuthi ngasinye, eya kuthi icuthe ngakumbi umsantsa phakathi kweendleko zokuqala kunye neendleko zizonke phakathi kwamavili amabini ombane kunye ne-petroli enamavili amabini, kunye nokwandisa ulwazi lwabathengi. zombane ezinamavili amabini. Ukwamkelwa kwamavili amabini.
Ngomxokelelwane oqolileyo wemizi-mveliso kunye namava okusebenza atyebileyo, abavelisi baseTshayina basasaza ngokukhutheleyo kwimakethi yaseMzantsi-mpuma yeAsia.
Ipatheni yoshishino lwemoto yamavili amabini yaseTshayina iya icaca ngokuthe ngcembe, kwaye abavelisi abahamba phambili bakulungele ukuya phesheya kolwandle. Emva kweminyaka engaphezu kwama-20 yophuhliso, ikhonkco lombane laseTshayina elinamavili amabini likhule kakhulu, kwaye abavelisi banenzuzo kumthamo wokuvelisa kunye nolawulo lweendleko. Emva kowama-2019, ukuphunyezwa komgangatho omtsha welizwe kwenze ukuba abavelisi abaphambili abanjengoYadea kunye noEmma baqalise ngokukhawuleza iimodeli ezisemgangathweni zelizwe ngenxa yeenzuzo zabo kwi-brand, imveliso, kunye ne-R&D, badibanise iinzuzo zabo zohlobo, kwaye babambe isabelo semarike. Ubume boshishino lwasekhaya luye lwacaca ngokuthe ngcembe. Ngelo xesha, abavelisi abahamba phambili balungele ukuya phesheya.
IHonda, inkokeli yezithuthuthu zombane, inesantya esicothayo sokufaka umbane, kwaye iimveliso zayo zombane kunye nesicwangciso sokuthengisa sisalela emva kwaleyo yenkokeli kwiivili ezimbini zombane eTshayina. Abakhuphisana neYadea eVietnam ikakhulu ngabavelisi bezithuthuthu zemveli zaseJapan ezimelwe yiHonda kunye neYamaha, kunye nabavelisi basekhaya baseVietnam abamelwe yiVinFast kunye nePega egxile kwiivili ezimbini zombane. Ngo-2020, isabelo semakethi yeYadea kwimarike yamavili amabini kunye nombane ombane ngamavili amabini kuphela yi-0.7% kunye ne-8.6%, ngokulandelelanayo. Okwangoku, iimveliso zombane ze-Honda zimbalwa, kwaye zigxininiswe kakhulu kwintsimi yorhwebo. Isithuthuthu sombane i-BENLY e sasungulwa ngo-2020 kunye nesithuthuthu sombane i-EM1 e yasungulwa ngo-2023 zombini zisebenzisa isisombululo sokutshintsha ibhetri esixhotyiswe ngepakethi yebhetri ephathwayo. Ngokwesicwangciso sombane esibhengezwe kwiwebhusayithi esemthethweni ye-Honda Global, i-Honda iceba ukusungula ubuncinane iimoto ezili-10 zombane ezinamavili amabini kwihlabathi jikelele ngo-2025, ukwandisa ukuthengiswa kwezithuthi zombane ezinamavili amabini ukusuka kwi-150,000 ngo-2021 ukuya kwi-1 yezigidi ngo-2026, kunye nokwandisa ukuthengisa. yezithuthi zombane ezinamavili amabini ngo-2030. Ngo-2022, Iintengiso zeYadea zombane ezinamavili amabini ziya kufikelela kwizigidi ezili-14, kunye neendidi zemveliso ezingaphezu kwe-140. Ngokumalunga nokusebenza kwemveliso, i-Honda EM1 e inesantya esiphezulu se-45km / h kunye nobomi bebhetri ye-48km, ebuthathaka. Xa kuthelekiswa neemodeli zaseJapan, sikholelwa ukuba i-Yadea, njengenkokeli yeevili ezimbini zombane e-China, kulindeleke ukuba ifezekise ukugqithiswa kwekona ngenxa yokuqokelela okunzulu kwetekhnoloji yokufakelwa kombane kunye nezibonelelo zokuxhasa amatyathanga amashishini.
I-Yadea yazisa iimveliso ekujoliswe kuzo kwimakethi ye-Asia-mpuma ye-Asia ukunyusa ukhuphiswano lwe-brand. Kukhuphiswano kunye nabavelisi bamavili amabini ombane basekhaya kuMzantsi-mpuma Asia, iYadea yasungula iimveliso ezinobomi bebhetri obude, idiameter enkulu yevili, kunye newheelbase emide eyenzelwe ngokukodwa imarike yaseVietnam, enokwanelisa ngokufanelekileyo iimfuno zokuhamba umgama omfutshane wendawo, kwaye ziphezulu ekusebenzeni kwemveliso kunye nexabiso leendleko. Lahla inkokeli yasekhaya enamavili amabini iVinFast, inceda iYadea ukuba ikhawuleze ukubambana neentshaba. Ngokutsho kwedatha evela kwi-motorcycledata, ukuthengiswa kwe-Yadea eVietnam kuya kwanda nge-36.6% ngonyaka-ngonyaka kwi-2022. Sikholelwa ukuba ngokusungulwa kweemodeli ezintsha ezifana neVoltguard, Fierider, kunye neKeeness, iYadea iya kuphucula ngakumbi imveliso yayo ye-matrix. eMzantsi-mpuma Asia kwaye usebenzise iimveliso ezikumgangatho ophezulu ukuqhuba ukuthengisa ukuqhubeka nokunyuka.
Impumelelo yeYadea kwimarike yaseTshayina ayinakuhlukaniswa nokwandiswa kwamajelo okuthengisa. Abathengi bafuna iivenkile ezingaxhunyiwe kwi-intanethi ukuze babe namava okuqhuba uvavanyo, bathenge iimoto ezintsha, kwaye babonelele ngolondolozo lwasemva kokuthengisa. Ke ngoko, ukuseka amajelo okuthengisa kunye nokuba neevenkile ezaneleyo zokugubungela amaqela abathengi sisitshixo sophuhliso lweenkampani ezinamavili amabini. Ukujonga emva kwimbali yophuhliso yeYadea eChina, ukukhula ngokukhawuleza kweentengiso kunye nengeniso kunxulumene kakhulu nokwandiswa kwenani leevenkile. Ngokutsho kwesaziso se-Yadea Holdings, kwi-2022, inani lezitolo ze-Yadea liya kufikelela kwi-32,000, kwaye i-CAGR kwi-2019-2022 iya kuba yi-39%; inani labathengisi liya kufikelela kwi-4,041, kwaye i-CAGR kwi-2019-2022 iya kuba yi-23%. I-China izuze i-30% yesabelo semarike, idibanisa indawo yayo ekhokelayo kwishishini.
Ukukhawulezisa ukuthunyelwa kweendlela zokuthengisa kwi-Asia-mpuma ye-Asia, kunye nokukhuthaza ngokufanelekileyo iimveliso kubathengi basekhaya abanokubakho. Ngokutsho kwewebhusayithi esemthethweni yaseYadea Vietnam, ukususela ngo-2023Q1, i-Yadea inabathengisi abangaphezu kwe-500 eVietnam, ukwanda okungaphezulu kwe-60% xa kuthelekiswa ne-306 ekupheleni kwe-2021. Ngokutsho kweendaba ezivela kwi-PR Newswire, kwi-IIMS Indonesia International I-Auto Show ngoFebruwari 2023, i-Yadea yafikelela kwintsebenziswano yobuchule kunye ne-Indomobil, elinye lawona maqela makhulu eemoto e-Indonesia. I-Indomobil iya kusebenza njengomthengisi okhethekileyo we-Yadea e-Indonesia kwaye ibonelele ngothungelwano olubanzi losasazo. Okwangoku, la maqela mabini avule phantse iivenkile ezingama-20 eIndonesia. Iivenkile zokuqala zikaYadea eLaos naseKhambodiya ziye zasetyenziswa. Silindele ukuba uthungelwano lwentengiso yeYadea kuMzantsi-mpuma we-Asia iya isiba ngakumbi kwaye igqibelele, iya kubonelela ngenkxaso eyomeleleyo yokwetyisa amandla emveliso yaphesheya kunye nokunceda inkampani ifikelele ekukhuleni ngokukhawuleza komthamo.
Abathengi baseMzantsi-mpuma Asia banokukhetha okufanayo, ukubonelela ngereferensi yoyilo kunye nokukhuthazwa kweemveliso zombane
Ii-Scooters kunye neebhayisekile ezingaphantsi kwethambo zezona ntlobo zixhaphakileyo zezithuthuthu kuMzantsi-mpuma we-Asia, kwaye imakethi yase-Indonesia ilawulwa zii-scooters. Uphawu lwe-iconic lwe-scooter kukuba kukho i-pedal ebanzi phakathi kwe-handlebar kunye nesihlalo, esinokubeka iinyawo zakho kuso ngexesha lokuqhuba. Ngokuqhelekileyo ixhotyiswe ngamavili amancinci amalunga ne-intshi ezili-10 kunye nesantya esiguqukayo esiqhubekayo; Imoto ye-beam ayinazo iipedali kwaye ifaneleke ngakumbi kwimigangatho yendlela. Ngokuqhelekileyo ixhotyiswe nge-injini encinci yokufuduka kunye ne-clutch ezenzekelayo engadingi ukusebenza ngesandla. Ixabiso eliphantsi, ukusetyenziswa kwepetroli ephantsi, kunye nokusebenza kwexabiso elincomekayo. Ngokutsho kwe-AISI, ii-scooters zithatha malunga ne-90 pesenti yokuthengisa izithuthuthu e-Indonesia ngokunyuka.
Iibhayisekile ezingaphantsi kweethambo kunye nee-scooters zithandwa ngokulinganayo eThailand naseVietnam, kunye nokwamkelwa okuphezulu kwabathengi. EThailand, zombini ii-scooters kunye nezithuthi eziphantsi kwethambo ezimelwe yiHonda Wave ziintlobo eziqhelekileyo zezithuthuthu endleleni. Nangona kukho umkhwa wokufuduka okukhulu kwimarike yaseThai, izithuthuthu ezinokufuduswa kwe-125cc nangaphantsi ziya kuphendula ngo-2022. 75% yentengiso iyonke. Ngokwe-Statista, ii-scooters zithatha malunga ne-40% yemarike yaseVietnam kwaye lolona hlobo lwezithuthuthu luthengiswa kakhulu. Ngokutsho kwe-Vietnam Association of Motorcycle Manufacturers (VAMM), i-Honda Vision (i-scooters) kunye ne-Honda Wave Alpha (i-Underbone) zizona zithuthuthu ezimbini ezithengiswa kakhulu kwi-2022.
Ixesha lokuposa: Aug-04-2023