Iconic yo muri Amerika ikora moto Harley-Davidson iherutse gutangaza amakuru ubwo yatangazaga ko moto y’amashanyarazi ya LiveWire ihagaritswe. Iki cyemezo cyateje impaka nyinshi n’impaka mu baturage ba moto, bituma benshi bibaza impamvu Harley yataye LiveWire. Muri iki kiganiro, tuzacengera ku mpamvu zateye iyi ntambwe itangaje kandi tumenye ingaruka kuri Harley-Davidson namotoinganda muri rusange.
LiveWire niyambere ya Harley-Davidson yambere mumasoko ya moto yamashanyarazi, kandi yashimishije abantu benshi ubwo yatangizaga mumwaka wa 2019. Hamwe nigishushanyo cyayo cyiza, imikorere ishimishije hamwe nikoranabuhanga rigezweho, LiveWire ihagaze nkintambwe ishimishije mumasoko ya moto yamashanyarazi. ahazaza h'uruganda. Nubwo, nubwo byavuzwe mbere, LiveWire yananiwe gukurura isoko ku isoko, bituma Harley afata icyemezo cyo guhagarika icyitegererezo.
Imwe mumpamvu nyamukuru zituma icyemezo cya Harley cyo kureka LiveWire gishobora kuba gifitanye isano nigikorwa cyacyo cyo kugurisha. Nubwo isoko rya moto ryamashanyarazi rigenda ryiyongera, rikomeje kuba icyicaro mu nganda nini za moto. Igiciro cya LiveWire gitangira ni $ 30.000, gishobora kugabanya ubwitonzi bwabantu benshi. Byongeye kandi, ibikorwa remezo byo kwishyuza EV biracyatezwa imbere, bishobora guteza ikibazo kubaguzi ba LiveWire bahangayikishijwe nimpungenge zitandukanye.
Ikindi kintu kigira uruhare mu kugurisha nabi kwa LiveWire gishobora kuba irushanwa ku isoko rya moto. Abandi bakora inganda nyinshi, nka Zero Motorcycle na Energica, batanga e-gare ku giciro cyiza kandi bageze ku isoko rikomeye. Aba bahiganwa bashoboye gutanga ubundi buryo bukomeye kuri LiveWire, bigatuma Harley bigora gufata igice kinini cyisoko rya moto yamashanyarazi.
Usibye ibintu byamasoko, hashobora kuba haribibazo byimbere byagize ingaruka kumyanzuro ya Harley yo guhagarika umusaruro wa LiveWire. Mu myaka yashize, isosiyete yagiye ivugurura ingamba zigamije koroshya ibicuruzwa byayo no kwibanda ku mbaraga zayo nyamukuru. Ihinduka ry’ibikorwa rishobora gutuma Harley-Davidson yongera gusuzuma umwanya wa LiveWire mu nshingano z’ibicuruzwa, cyane cyane iyo icyitegererezo cyananiwe kubahiriza intego z’igurisha n’inyungu.
Nubwo LiveWire yahagaritswe, birakwiye ko tumenya ko Harley-Davidson akomeje kwiyemeza moto z'amashanyarazi. Isosiyete yatangaje ko ifite gahunda yo gushyira ahagaragara amashanyarazi mashya mu 2022, byerekana ko ibona ubushobozi ku isoko rya moto y’amashanyarazi kandi ko itazareka imbaraga zayo muri uru rwego. Moderi nshya biteganijwe ko izagerwaho cyane mubijyanye nigiciro nigikorwa, kandi irashobora kwerekana intangiriro nshya kuri Harley mumwanya wa moto yamashanyarazi.
Icyemezo cyo kureka LiveWire gitera kwibaza byinshi ku bijyanye n’ejo hazaza h’amapikipiki y’amashanyarazi n’uruhare rw’abakora moto gakondo muri iyi miterere igenda itera imbere. Mugihe inganda zitwara ibinyabiziga zigenda zigana amashanyarazi muri rusange, abakora amapikipiki nabo barimo guhangana nuburyo bwo guhuza n’imihindagurikire y’abaguzi n’iterambere ry’ikoranabuhanga. Kuri Harley-Davidson, LiveWire irashobora kuba uburambe bwo kwiga buzamenyesha uburyo bwabwo mugutezimbere amashanyarazi azaza.
Imwe mu ngaruka zishobora guterwa nicyemezo cya Harley nuko ishobora gutuma abandi bakora moto bongera gusuzuma ingamba zabo za moto. Inzitizi LiveWire ihura nazo ziributsa ko kwinjira mumasoko ya moto yamashanyarazi bisaba gutekereza cyane kubiciro, imikorere hamwe nu isoko. Mugihe ababikora benshi binjira mumwanya wa moto yamashanyarazi, irushanwa rishobora kwiyongera kandi ibigo bizakenera kwitandukanya kugirango bigerweho.
Guhagarika LiveWire birerekana kandi akamaro ko guteza imbere ibikorwa remezo byamashanyarazi. Mugihe isoko rya moto ryamashanyarazi rigenda ryiyongera, kuboneka kwa sitasiyo zishyuza hamwe na e-gare bizagenda biba ibintu byingenzi kubakoresha. Abakora amapikipiki, kimwe n’abafatanyabikorwa ba leta n’inganda, bakeneye gufatanya gukemura ibyo bibazo remezo no guteza imbere ikoreshwa rya moto.
Urebye kubaguzi, guhagarika LiveWire birashobora gutuma abantu bashimishwa nandi mahitamo ya moto. Mugihe moderi nyinshi ziboneka kandi ikoranabuhanga rikomeje gutera imbere, abaguzi barashobora kurushaho gufungura igitekerezo cyo gutunga moto yamashanyarazi. Inyungu zidukikije, igiciro gito cyo gukora hamwe nuburambe budasanzwe bwo gutwara butangwa na e-gare birashobora gukurura umurongo mushya wabagenzi kumasoko ya moto yamashanyarazi.
Muri rusange, icyemezo cya Harley-Davidson cyo kureka LiveWire kigaragaza imbaraga zikomeye ku isoko rya moto. Nubwo LiveWire ishobora kuba atari yo ntsinzi Harley yari yiteze, ihagarikwa ryayo ntabwo bivuze ko iherezo ry’isosiyete ikora moto y’amashanyarazi. Ahubwo, byerekana impinduka zifatika no kwiga kuri Harley-Davidson kuko ikomeje kuyobora imiterere igenda itera imbere muruganda rwa moto. Mugihe isoko rya moto ryamashanyarazi rikomeje gutera imbere, bizaba bishimishije kubona uburyo abayikora bahuza kandi bagashya kugirango bahuze ibyifuzo byabashoferi ninganda nini z’imodoka.
Igihe cyo kohereza: Kanama-09-2024