Inganda zitwara ibinyabiziga zabonye ihinduka rikomeye ku binyabiziga by’amashanyarazi mu myaka yashize, kandi inganda za moto nazo ntizihari. Hamwe n’impungenge zigenda ziyongera ku bidukikije no gukenera kugabanya ibyuka bihumanya ikirere,motobigenda byamamara ku isoko. Harley-Davidson ni ikirangantego kizwi cyane mu nganda za moto kandi yinjiye mu rwego rwa moto y’amashanyarazi hamwe n’amashanyarazi ya Harley. Iyi ngingo irareba byimbitse ejo hazaza h’amashanyarazi Harleys ningaruka zishobora kugira ku nganda za moto.
Harley-Davidson yerekeje kuri moto yamashanyarazi yatangiranye no gushyira ahagaragara LiveWire, igare ryayo rya mbere ryamashanyarazi. Ibi birerekana urugendo rukomeye kuri sosiyete kuva moto gakondo yaka moteri ikoreshwa na moto. LiveWire irimo kwitabwaho kubijyanye nigishushanyo cyayo gishya, imikorere ishimishije nibikorwa bidafite imyuka. Intsinzi ya LiveWire itanga inzira kuri Harley-Davidson kugirango arusheho gucukumbura isoko rya moto y’amashanyarazi no guteza imbere amapikipiki y’amashanyarazi ya Harley-Davidson kugira ngo yitabire abantu benshi.
Imwe mumigendekere yingenzi mugihe kizaza cyiterambere ryamashanyarazi Harleys niterambere ryikoranabuhanga rya batiri. Kimwe nibinyabiziga byose byamashanyarazi, imikorere nintera ya moto yamashanyarazi biterwa cyane nubushobozi bwa bateri. Harley-Davidson yifatanije n’abandi bakora mu gushora imari mu bushakashatsi n’iterambere kugira ngo bongere ingufu z’ingufu, umuvuduko w’umuriro ndetse n’ubushobozi rusange bwa bateri ya moto y’amashanyarazi. Intego ni uguha abayigana uburambe kandi butangaje mugihe bakuraho impungenge zingana, ikibazo rusange kijyanye nibinyabiziga byamashanyarazi.
Byongeye kandi, guhuza ibintu byubwenge kandi bihujwe bizahindura ejo hazaza h'amashanyarazi Harleys. Hamwe niterambere ryihuse ryikoranabuhanga, moto zamashanyarazi ntizikiri uburyo bwo gutwara gusa. Harley-Davidson yinjiza uburyo bwo guhuza imiyoboro igezweho muri e-gare zayo, iha abayigana kubona amakuru nyayo, ubufasha bwo kugendana no gusuzuma ibinyabiziga binyuze muri porogaramu ya terefone hamwe n’ibikoresho byerekana. Iyi myumvire ihuza ninganda nini ihinduranya ibinyabiziga bihujwe hamwe na interineti yibintu (IoT), bizamura uburambe muri rusange n'umutekano kubakunzi ba Harley amashanyarazi.
Ikindi kintu cyingenzi cyiterambere ryigihe kizaza cyamashanyarazi Harleys nukwagura ibikorwa remezo byo kwishyuza. Mugihe amapikipiki yamashanyarazi agenda akundwa, gukenera umuyoboro ukomeye kandi wogukwirakwiza bigenda byiyongera. Harley-Davidson arimo gukorana nogutanga ibikorwa remezo kugirango yubake urusobe rwuzuye rwa sitasiyo zishyuza kugirango zunganire umuryango ugenda wiyongera kubatwara amashanyarazi ya Harley. Iyi gahunda igamije kugabanya impungenge zijyanye no kwishyurwa no guteza imbere ikoreshwa rya moto zikoresha amashanyarazi.
Byongeye kandi, iterambere ryigihe kizaza cyamashanyarazi Harleys birashoboka kubona uburyo bwo kwerekana imiterere itandukanye igendana nibyifuzo bitandukanye byo kugenderaho. Mu gihe LiveWire ihagarariye ibicuruzwa bya mbere by’amashanyarazi bya Harley-Davidson, isosiyete iritegura kwagura umurongo w’amashanyarazi kugira ngo ishyiremo moto zitandukanye, zirimo abagenzi bo mu mijyi, kuzenguruka amagare ndetse n’imodoka zitari mu muhanda. Uku gutandukana kwagenewe gushimisha itsinda rinini ryabatwara ibinyabiziga hamwe nu mwanya w’amashanyarazi Harleys nkuburyo butandukanye kandi bukomeye ku isoko rya moto.
Usibye iterambere ryikoranabuhanga, iramba rya Harleys ryamashanyarazi naryo ritera imbaraga ejo hazaza. Amapikipiki y’amashanyarazi yibanda ku kugabanya ibyuka bihumanya ikirere no kugabanya ingaruka z’ibidukikije, bijyanye n’isi yose yo gushakira igisubizo kirambye ubwikorezi. Ubwitange bwa Harley-Davidson mu buryo burambye bugaragarira muri gahunda y’amapikipiki y’amashanyarazi, aho isosiyete igamije gushyiraho ibipimo bishya by’ibidukikije byangiza ibidukikije kandi bifite inshingano.
Ibizaza kumashanyarazi Harleys nayo irimo ubwihindurize mubishushanyo mbonera. Mugihe gikomeza umurage w'ikirangirire wa Harley-Davidson, moto z'amashanyarazi zitanga canvas kubishushanyo mbonera kandi bizaza. Ihuriro ryibikoresho byoroheje, siloettes yindege hamwe nibintu bidasanzwe byububiko bishyiraho urwego rwamashanyarazi ya Harleys kugirango isobanure imvugo igaragara ya moto, ishimisha abakunda umurage ndetse nabagenzi bashya.
Muri make, iterambere ryigihe kizaza cyamashanyarazi Harley izazana impinduka zimpinduramatwara munganda za moto. Hibandwa ku guhanga udushya mu ikoranabuhanga, kuramba no gutandukana, amapikipiki y’amashanyarazi ya Harley-Davidson azongera gusobanura uburambe bwo gutwara no guha inzira ibihe bishya bya moto. Mu gihe Harley-Davidson hamwe n’abandi bakora inganda bakomeje gushora imari kuri moto y’amashanyarazi R&D, isoko irashobora kwitega amapikipiki akomeye kandi akomeye y’amashanyarazi ya Harley-Davidson kugira ngo ahuze ibyifuzo by’abashoferi. Ejo hazaza ni amashanyarazi, kandi urugendo rwa Harley rwamashanyarazi ruzashimisha abakunzi ba moto kandi ruhindure imiterere yinganda mumyaka iri imbere.
Igihe cyo kohereza: Gicurasi-06-2024